What is a “Market-Driven” Product?

Lsu Stitched Basketball Gold College Blank Jersey

As a marketer I love the words “market-driven” and “customer-centric”. The adjectives have purpose; connotations of real marketing intelligence. It describes not only the end-product but also a bit about how we got there. What do these words insinuate? What is a “market-driven” product?

Lsu Stitched Basketball Gold College Blank Jersey Two-tier definition

Market-driven is defined as:

  1. “Firm’s policy or strategy guided by market trends and customer needs instead of the firm’s productive capacity or current products.” (BusinessDictionary.com )
  2. “Using market knowledge to determine the corporate strategy of an organization. A market driven organization has a customer focus, together with awareness of competitors, and an understanding of the market.” (BNET)

From these definitions the two key points to note are:

  1. It’s a corporate strategy, and
  2. It’s based on understanding market trends and your customer

The definition of market-driven is dependent on both these points. If your company doesn’t believe in providing products that your customers want, then it is most likely not going to invest in understanding the market and your customers. Similarly, even if being market-driven is a corporate strategy, you’re not market-driven if you don’t take the time to gain an in-depth understanding of the market and your customers.

More than just market research

Let’s focus on the second point – understanding market trends and your customer. The easiest thing to say is that a market-driven product is a result of market research. This is not incorrect but I feel much market research today does not get to the heart of ‘understanding ‘.

Lsu Stitched Basketball Gold College Blank Jersey When conducting “market-driven” research, perhaps some questions to think about include:

White 21 Tide Jersey Kirkpatrick Crimson Dre Stitched College
  1. Is there an actual need to be fulfilled or a market problem to solve?
  2. What are your customers’ current behaviour, lifestyles, and aspirations? Are they likely to change by the time your product launches?
  3. What experiences do your customers seek?
  4. What kind of quality of life do your customers want?
  5. Lsu Stitched Basketball Gold College Blank Jersey What major influences are currently changing peoples’ beliefs, values and behaviour?
  6. What different contexts will your customers use this product?
  7. What do customers need vs. prefer vs. ‘nice-to-have’?
  8. How would you like your customers to feel about your product?

With these questions in mind when we build our research surveys, we can direct our customer research to include personal elements that will provide a better idea of who our customers are and what they need.

The whole marketing environment

Lsu Stitched Basketball Gold College Blank Jersey The customer is only half of what needs to be understood. When looking at market trends and understanding the market as a whole, it’s best to use the marketing macro- and micro-environment guide. It’s never a bad idea to go back to basics.

Not all of these environmental factors may apply, but it saves the hassles of thinking about what does with this handy chart to refer to.

From market research to market-driven

Translating your market research into market requirements, and meeting those market requirements with product requirements essentially means the end-product has been driven into creation by the target customers and the market.

The words “market-driven” and “customer-centric” implies an in-depth understanding of market trends and target customers. The development of market-driven products should be endorsed by a company that believes and invests in such market research.

4 Jersey Maze Tide Crimson College Stitched Red Marquis
Lsu Stitched Basketball Gold College Blank Jersey Tigers
Body (Colors): 100% Pro-Brite nylon Body (White): 100% Pro-Brite polyester Side Panels/Collar/Cuffs: 100% lycratalic spandex dazzle Engineered Stripe Collar and Cuffs (specific to team): 100% polyester Embroidered number on the chest, back and sleeves Individual twill or dazzle letters for the player name College Equipment patch sewn on the bottom of the front collar or fabric insert College Equipment jock tag with numeric sizing is applied to the lower left bottom of the jersey logo embroidered on each sleeve Decorated in the team colors


1. Consumption reaches $39.99 and above. We offer free worldwide shipping .If it's less than $39.99, an additional $10 shipping charge is required.

2. After successful order, all orders will be shipped within 48 hours.Time of shipment varies from country to country and mode of shipment. If you choose DHL/UPS/FedEx express delivery, the time of shipment is 4-7 days.

3. If you order more than 50 pieces, please contact us via support@fakeworldmail.com, we will ofer you a good price.

 4. If you have any questions, please browse the "【FAQ】" page. If FAQ is still unable to answer your questions, please send an e-mail directly to support@fakeworldmail.com

 5. We usually reply to all emails within 24 hours, and our response time may be longer during weekends and Chinese holidays.